About Us

It began, as most great things do, in the Bavarian Alps.

The year was 1902. Wilfred, a man of exacting standards and very little patience for ambiguity, received two cuckoo clocks as gifts on the same afternoon. Faced with an impossible choice, he did what any reasonable person would do: he compared them. Methodically. Over several weeks. He documented everything. He reached a conclusion. He told his neighbours.

They found it useful.

Word spread. More things needed comparing. Wilfred hired help. The help hired help. One hundred and twenty-three years later, heywhatsbest.com employs over 40,000 staff across six continents, all dedicated to one singular mission: finding the best five things in any given category, at any given price point, and telling you which one to buy.

No opinions. No waffle. Just the list.

Our People

We are proud of our testers. Many have been with us for decades. None are celebrities. All are thorough.

A particular mention must go to Annie, who joined us fifty years ago and has shown no sign of slowing down. Annie has tested over 4,000 product categories in her time with us, from vacuum cleaners to vitamin supplements, from office chairs to outboard motors. She approaches each assignment with the same quiet professionalism she brought to her very first review — a set of fondue forks, 1974, verdict: the middle one.

This week, Annie is in Florida.

She received two assignments simultaneously: a set of Golf GPS smartwatches and a selection of fishing rods. As Annie has neither golfed nor fished, we felt it only right to send her somewhere she could do both. She departed on Tuesday with a full testing kit, a waterproof notebook, and sensible shoes.

We have reminded her about the alligators. She seemed unbothered.

Watch out, Annie.

Our Method

Every list on this site is the result of real research, real comparison, and a genuine attempt to answer the question you actually asked. We cover the US market. We verify prices. We update when things change.

We do not accept payment for placement. We do not write reviews. We do not have opinions about aesthetics, lifestyle, or what kind of person you are for buying a standing desk.

We just find the best five. We tell you the price. We get out of your way.

Wilfred would have approved.